Sofitel hotels — moving to wind power
More positive news from the travel industry as Sofitel hotels, owned by Accor North America, has made a deal to supply the power for all of its hotels from wind power. As I noted the other day, I take special notice on developments in the travel world, having spent nearly a decade working in it.
Not unlike the Aveda ad I posted some time ago, the deal is actually more of an offset concept, vs. actually installing more windmills directly (which wouldn’t be the easiest thing for a hotel chain, obviously.)
“We’re proud to step up as a leader in our industry and to do our part for the environment,” Robert Moore, senior vice president of technical services for Accor North America, said in a statement.
It’s definitely a good start in the right direction.
March 6th, 2008 at 3:43 pm
What’s particulary refreshing about this approach is that Sofitel is a luxury chain, so they’re sending a strong message that environmentally friendly solutions don’t have to be inferior or affect quality.
November 17th, 2009 at 10:04 am
Nice post…i basically agree
Irina